DOYINSOLA
Brand Manager · Lagos, Nigeria

Doyinsola
Olubanjo

Brand Strategy · Marketing Communications · Growth

10+
Brands launched & elevated
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Brand Management Strategic Marketing Client Management Product Launches Digital & ATL Campaigns Project Management Brand Management Strategic Marketing Client Management Product Launches Digital & ATL Campaigns Project Management
About Me

Hi, I’m Doyinsola Olubanjo,
I help brands move from
visibility to influence.

Portrait of Doyinsola Olubanjo
Lagos, Nigeria · Available for new projects

As a Brand Manager and Marketing Communications Strategist, I specialize in building brand narratives, designing integrated communication strategies, and executing campaigns that connect business objectives with real-world impact.

With experience spanning brand management, public relations, campaign strategy, stakeholder engagement, and project leadership, I have worked with organizations across multiple sectors to shape perception, strengthen reputation, and drive meaningful growth.

My work is guided by a simple belief: every successful brand begins with a powerful idea, but it is strategic communication that transforms that idea into influence.

Brand Management Strategic Marketing Client Management Product Launches Digital & ATL Campaigns Project Management
Mission

Communicate with clarity, purpose, and impact. To help brands communicate through integrated marketing and strategic storytelling that inspires action and drives meaningful change.

Doyinsola Olubanjo
Vision

Shape brands, conversations, and culture across Africa — creating ripple effects of influence that transform industries, communities, and lives.

Brands I’ve Worked With
Lafarge Lafarge
PodFest Naija 2025 PodFest Naija
African Marketplace by IALA Limited African Marketplace
Big Bull Rice Big Bull Rice
Loewe Loewe
Bang & Olufsen Bang & Olufsen
Vibe N'Vend 3.0 Vibe N'Vend 3.0
Lafarge WaterShield SupaFix EcoPlanet UniCem SupaWhyte PodFest Naija 2025 African Marketplace Big Bull Rice Loewe Bang & Olufsen Vibe N’ Vend 3.0 Lafarge WaterShield SupaFix EcoPlanet UniCem SupaWhyte PodFest Naija 2025 African Marketplace Big Bull Rice Loewe Bang & Olufsen Vibe N’ Vend 3.0
Career

A decade in the
brand trenches.

AT3 Resources Limited
Account Manager — PodFest Naija & African Marketplace
  • Led marketing strategy for PodFest Naija, positioning it as Africa’s largest podcast festival.
  • Secured outdoor placements including the Lion Board, Africa’s largest billboard.
  • Account lead for African Marketplace Dubai 2025, briefing influencers including Tunde Onakoya, Tara Durotoye and JJ Omojuwa.
Fuel Communication
Assistant Account Manager
  • Boosted Lafarge brand visibility by 45% across integrated ATL and digital campaigns.
  • Generated 900K+ impressions for the WaterShield Cement launch, driving a 25% Q1 sales lift.
  • Hit 120% of campaign targets for Big Bull Rice’s holographic packaging launch.
Fuel Communication
Account Executive
  • Achieved a 95% client retention rate through proactive account management.
  • Optimized media spend efficiency by 40% by reallocating to high-ROI platforms.
  • Secured 15+ earned media placements through strategic pitching.
What I Do

How I help brands
stand out and grow.

01
Brand Management
End-to-end stewardship of brand identity, voice and positioning — from rebrands like SupaFix and Big Bull Rice to category-defining launches like WaterShield.
02
Strategic Marketing
Integrated ATL, digital and PR campaigns built on audience insight, sharp messaging and measurable KPIs that lift visibility, sentiment and sales.
03
Client Management
Trusted partner to brand teams and founders. Quarterly business reviews, retention strategies and the kind of communication that keeps accounts for years.
04
Product Launches & Rebrands
Launch architecture from positioning to packaging reveal — orchestrating creative, media and PR for category-leading first impressions.
05
Influencer & PR
Creator partnerships, media outreach and press strategies that secure dominant share of voice and earned coverage at launch.
06
Campaign Project Management
Cross-functional coordination across creative, digital, events and PR teams — on time, on budget, on brand.
Selected Work

Campaigns, launches and moments
that moved markets.

WaterShield — Nigeria's first waterproof cement
Product Launch
WaterShield — Nigeria’s first waterproof cement
900K+ impressions · 25% Q1 sales lift
EcoPlanet UniCem — Nigeria's first low-carbon cement
Product Launch
EcoPlanet UniCem — Nigeria’s first low-carbon cement
Multipurpose positioning · trade & retail rollout
SupaFix Tile Adhesives — Range refresh
Rebrand
SupaFix Tile Adhesives — Range refresh
Basic · Pro · Premium tier architecture
SupaWhyte PoP — Plaster of Paris launch
Product Launch
SupaWhyte PoP — Plaster of Paris launch
80% media coverage dominance
Product Campaign
SupaFix — Tile adhesive in action
Product demo film
Product Campaign
SupaFix — Range showcase
Trade activation film
Kind Words

What clients &
collaborators say.

Doyinsola brought structure, clarity, and strategic direction to our brand. She aligned every campaign with measurable business goals, strengthened our positioning, and made our marketing investments significantly more effective. She thinks like a business leader.

Doyinsola can take an idea from concept to execution seamlessly. She managed every stage of our major campaign — planning, creative, media, partnerships, and reporting — and exceeded our targets. Nothing fell through the cracks.

Beyond expertise, Doyinsola brings professionalism, ownership, and emotional intelligence that is increasingly rare. She genuinely cared about our success, anticipated challenges, and made us feel supported. Working with her felt like gaining a trusted partner.

CONNECT
Open to opportunities

Let’s build the next
standout brand moment.

Open to brand management, marketing strategy and client lead roles — in-house, agency or consulting.